Foyer

Your Square booking link: where to find it and where to put it

Most bookings start on Instagram or Google, not your website. Here is where Square keeps your booking link, how to add a Book button to Instagram, Facebook and your Google Business Profile, and what Reserve with Google can’t do.

Updated October 9, 2026 · 2 min read

Short answer

Find your link in the Square Dashboard under Appointments > Online Booking > Channels > Get Started > Get URL. Square connects directly to Instagram, Facebook and Google on every plan. Bookings through Reserve with Google can’t take prepayment or no-show protection, so many businesses also add their own booking link to Google.

  • Instagram: action button or link in bio
  • Google: Reserve with Google, or your own link under Booking
  • Deep links can open one service directly

Find your Square booking link

  1. Open Channels. Square Dashboard > Appointments > Online Booking > Channels.
  2. Click Get Started under “Add your booking flow to an existing site.”
  3. Click Get URL. Choose the location and booking type, then copy.

Need a link to one service or one staff member? Make an Advanced widget under Online Booking and limit it to chosen services or staff.

Sources, checked October 9, 2026: Square: set up online booking, Square: booking tools.

Add booking to Instagram

Action button (Square’s booking site). Appointments by Square is an Instagram booking partner. On a business or creator profile: Edit profile > Action buttons (older app versions: Contact Options > Add an Action Button) > Book now > Appointments for Square, then sign in to Square. Only one action button shows at a time.

Link in bio (any booking page). Add your booking link under Edit profile > Links. If you use Foyer, link your Foyer Page or hosted booking page so Instagram visitors get your design, deposits and member prices. Add ?book=service to open one service straight away.

Sources, checked October 9, 2026: Square: Instagram and Facebook booking, Instagram: action button partners.

Add a Book Now button to Facebook

  1. Switch into your Page. Click your profile photo > See all profiles > your Page.
  2. Add the button. Square’s path: Add a Button > Book Now > Connect Another Tool > Appointments for Square, then sign in to Square.
  3. Test it. Use Test Button. Square notes classes aren’t compatible with Facebook booking.

Add booking to your Google Business Profile

There are two ways, and you can use both.

Reserve with Google through Square

  1. In Square, open Channels. Appointments > Online Booking > Channels > Get Started next to Reserve with Google.
  2. Sign in to Google and match your address. Your Google listing’s address must match Square’s.
  3. Request activation. It can take up to 72 hours to appear.
LimitReserve with Google via Square
Prepayment or no-show protectionNot supported
Several services in one bookingNot supported
ClassesNot supported
Booth or room rentersDon’t qualify

Your own booking link

In Google Search, open your Business Profile, select Booking, then Add link. You can add up to 10 links and mark one as the preferred link. Google gives no performance data for custom links. Use your Foyer Page or booking page here when you want deposits and member prices on Google bookings.

Sources, checked October 9, 2026: Square: Reserve with Google, Google: local business links, Google: bookings through a provider.

Questions Square sellers ask

How do I find my Square booking link?

In the Square Dashboard go to Appointments > Online Booking > Channels, click Get Started under Add your booking flow to an existing site, then Get URL, choose the location and copy the link.

How do I add Square Appointments to Instagram?

On an Instagram business profile, go to Edit profile > Action buttons > Book now and choose Appointments for Square, then sign in to Square. You can also put your booking link in your bio.

Is Reserve with Google free with Square?

Square includes Instagram, Facebook and Google integrations on every plan. Bookings through Reserve with Google can’t take prepayment or no-show protection, can’t book several services at once, and booth or room renters don’t qualify.

How do I remove the Google booking button?

In Square, go to Online Booking > Channels > Manage next to Reserve with Google and choose Deactivate. It can take up to 48 hours to disappear.

Can I add more than one booking link to Google?

Yes. Google allows up to 10 links per category under Booking, and you can set one as the preferred link.

Give your Square business a front door.

Branded booking, deposits, memberships and a website, connected to the Square account you already run.