What Square Online gives you
| Square Free | Square Plus ($49) | |
|---|---|---|
| Website builder and SEO tools | Yes | Yes |
| Appointments booking page | Yes | Yes |
| Address | yourname.square.site | Your own domain |
| Embed code sections | No | Yes |
| Header and footer tracking code | Yes | Yes |
| Custom fonts, paid themes | No | Yes |
| Online card rate | 3.3% + 30¢ | 2.9% + 30¢ |
Square Online has no separate plans for new US sellers any more: since October 2025 it is part of Square Free, Plus and Premium. See Square Online pricing.
Sources, checked October 9, 2026: Square Online plans, Square Online: free subdomain, Square Online: connect a domain, Square Online: embed code, Square Online: tracking code.
What we found reviewing 196 Square Online med spa sites
In October 2026 we graded the homepages of 196 med spa websites built on Square Online, from screenshots, against 50 med spas on other platforms:
- 78% looked like a stock Square template. The average design score was 2.65 out of 5.
- The median page took 6.7 seconds to load in our crawl.
- 37% were on the free plan, on a square.site address.
- 48% would clearly be better off with a single focused page, against 32% of the comparison group.
The most common problems, in order: a weak or missing Book button, tiny or missing branding, a dated look, stock model photos, no reviews, an unclear offer, and a homepage that is just Square’s bare booking list. Square’s own community shows the same pain: “How do I change the way my services are in order” and “How do I edit the general description” threads each pass 75,000 views.
What Foyer Page is
- Built for you on connect. Your business name, description, logo, address, phone and hours come from Square, with your services, photos, team and membership plans.
- One page, fixed sections: hero, services and prices, reviews, team, membership, hours and location, questions, and a sticky Book bar on phones. Turn sections on or off; no page builder to wrestle with.
- Booking built in. Every Book button opens Foyer’s widget with deposits, memberships, packages and promo codes.
- Your best Google reviews. Choose up to three, word for word. The rating shows only at 4.3 stars or above.
- Edits go back to Square. Change hours or service photos once and Square updates too.
- Fast and search-ready. Server-rendered with no page builder scripts, plus page titles, local business details and FAQ markup.
- Old links keep working. Square Online paths like
/book,/servicesand/contactforward to the right section of your page.
When to keep Square Online
Keep Square Online if you sell products online, or your site has many pages that already bring in search traffic: replacing a 15-page site with one page can cost you rankings. In that case, keep the site and add the Foyer widget instead. On the free plan, Square Online’s tracking code setting accepts site-wide code; embed sections need Square Plus.
Switch to Foyer Page if your site is mostly a menu and a Book button, you are on a square.site address, or the site looks like everyone else’s.