Square Online by plan
| Website features | Free $0 | Plus $49 | Premium $149 |
|---|---|---|---|
| Website builder with SEO tools | Yes | Yes | Yes |
| Appointments booking page | Yes | Yes | Yes |
| Coupons, pop-ups and lead forms | Yes | Yes | Yes |
| Tracking codes (Google Analytics, Meta Pixel) | Yes | Yes | Yes |
| Address | yourname.square.site | Your own domain | Your own domain |
| Embed code sections | No | Yes | Yes |
| Custom fonts, buttons, paid themes | No | Yes | Yes |
| Password-protected pages, product reviews | No | Yes | Yes |
| Subscriptions and bundles on your site | No | Yes | Yes |
| Real-time shipping rates | No | No | Yes |
Sources, checked October 9, 2026: Square Online plans, Square Online: free subdomain, Square Online: embed code, Square Online: tracking code.
Using your own domain
Every Square Online site gets a free address ending in square.site. To use your own, like yourspa.com, you need Square Plus or Premium: Channels > Square Online > Website > Domains > Connect domain. Buy one through Square or connect one you own; DNS takes 24 to 48 hours and SSL is included.
Older accounts can still be on Square Online Plus or Premium. Switching to the new plans cancels the old hosting plan with a refund for unused days; custom domains and Google Workspace keep billing separately.
Sources, checked October 9, 2026: Square Online: connect a domain, Square: migrate from Square Online.
Is the free plan enough for an appointment business?
It can be, if the site is a menu and a Book button. The trade-offs show up in three places:
- The address. A square.site address is harder to remember and reads less like an established business.
- The look. In our October 2026 review of 196 Square Online med spa sites, 78% looked like a stock Square template.
- Speed. The median Square Online page in that review took 6.7 seconds to load.
If the site is mostly services and booking, Foyer Page gives you a one-page site on your own domain, with branded booking, for $79 a month. If you sell products online, Square Plus with Square Online is the better fit.